Jenny McCarthy - the American actress, comedian and author - has signed an exclusive agreement with new business development consultancy Brand Sense Partners to create a lifestyle brand and consumer product line for children.
McCarthy is looking to extend the Too Good brand into children's bedding, apparel, food and beverage, feeding products, toy and activity sets, cleaning products and bathroom textiles. The line will apparently reflect McCarthy's passion for creating safe, non-toxic surroundings for children of all ages.
"Everywhere I go I meet parents who are looking for products that are safe for their children," said McCarthy. "Unfortantely, they want what only a handful of specialty boutiques carry at a hefty price. BSP and I are working together to fill the market void in safe, non-toxic products for children.
"With the Too Good brand, I intend to make the building blocks for a healthy environment universally accessible for all families."