US: Julius Jr. gets second series on Nick Jr and new toys from Fisher-Price

The new toy line will include play-sets such as Julius Jr, Rock ‘n Playhouse Box.
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Saban Brands’ animated pre-school series, Julius Jr. has been picked up by Nick Jr. for a second series in the US.

The television series – inspired by the characters of Paul Frank – debuted in the territory on the children’s network in September last year.

As the show continues to prove popular throughout the US, Saban Brands will increase its licensing activity with a new toy line from the poperty’s global master toy licensee, Fisher-Price.

The line will include play-sets including the Julius Jr, Rock ‘n Playhouse Box, plush assortments and role play items such as the Box Top Guitar.

The toys will hit Toys R Us shelves mid June with a full roll out following in autumn this year.

“Since the show’s premiere last September, the characters and adventures of Julius Jr. have captured the hearts of kids and families across the country and the series has become a top-rated show on Sunday mornings,” said Elie Dekel, president of Saban Brands.

“The season will introduce exciting new worlds and lovable new characters. Julius Jr is all about creativity, invention and imaginative play, and with Nick Jr in the US we are entertaining and inspiring kids every day.”

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