US: Kodak ties with Eric Carle

Exclusive line of photo cards, invitations and books featuring author's designs to roll out.
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Kodak Gallery has revealed an exclusive line of personalised Photo Cards, Photo Invitations and Photo Books featuring the designs of children's author and illustrator, Eric Carle.

Consumers will now be able to combine their pictures with illustrations from several of Carle's books including The Very Hungry Caterpillar, Brown Bear Brown Bear What Do You See? and My Very First Library.

"The Eric Carle brand resonates so deeply with parents and children because they connect with his work on such a personal level," said Joan Blanski, senior VP brand, at Chorion, the worldwide licensing agent for The World of Eric Carle. "These Kodak Gallery products will enable Eric's many devoted fans to connect with his timeless illustrations on yet another level."

Cards and invitations range from $1.49 each to $5.99 for a set of ten, while the photo books start at $34.49.

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