US: Latin Media Ventures to sell kitchenware on QVC - Licensing.biz

US: Latin Media Ventures to sell kitchenware on QVC

Latino-focused Good Living by Latina range heads to the shopping channel.
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Latin Media Ventures – the multimedia company appealing to English speaking Hispanic women in America – is launching a licensed range of cookware, bakeware and table top items on QVC.

The 2010 US census reports that there are over 50 million Latinos living in the ‘States today – a consumer group with a spending power of $1 trillion.

LMV president Lauren Michaels said: “We’re thrilled with the QVC Good Living by Latina collection and what a complimentary relationship this has been. QVC’s expertise in bringing quality product to American homes, combined with over 15 years of LMV addressing the lifestyle of the U.S. Latin woman, has resulted in an authentic product line that will resonate with both of our audiences.”

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