US: LEGO announce World of Creativity tour

The new tour will offer children and parents a chance to imagine, build and play together.
Author:
Publish date:
Social count:
0
legoworld.jpeg

LEGO Group has announced an interactive experience tour that will be hitting the US in the form of the LEGO World of Creativity Tour.

Featuring new interactive building activities, as well as proven family-favorite experiences, LEGO World of Creativity is designed for the families to explore the world through imagination and creativity. The show will offer a variety of build and play experiences available in hands-on building zones, such as The Big City, where they can build custom LEGO vehicles and test them down race ramps, The Ocean, where they are invited to build sand castles on a LEGO brick beach, and Outer Space, where customized LEGO creations are put to the gravity test. Other building activities, games and challenges will round out each stop.

"We can't wait to be back on the road to bring a brand new LEGO building experience to families," said Vince Rubino, senior manager, event marketing for LEGO Systems. "We know how much families enjoy the time they spend together at our brand-in-hand events. The LEGO World of Creativity tour combines some of the most popular official LEGO event experiences with a new slate of interactive activities centred on open-ended creative building that are sure to surprise and delight kids and adults alike."

"We are thrilled to collaborate with LEGO Systems on the LEGO World of Creativity tour and we're excited to bring the classic LEGO brick building experience to families across the country," added Eddie Newquist, EVP and chief creative officer for global events company, GES. "With GES' long history of connecting brands with the families who love them, we are sure that the LEGO World of Creativity tour will be a wonderful addition to the roster of official LEGO experiences." 

Seven sessions – each three hours in length – will be held at each tour stop over three days.

Related

Featured Jobs

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

SanrioJob Logo 620 x 349

Creative Manager

Best known for global icon Hello Kitty, Sanrio has a portfolio of more than 400 characters. We license a unique collection of branded gifts, stationery and fashion accessory items while collaborating with the most respected companies in the world. Our EMEA business coordinates the development licensing throughout Europe, Russia, Middle East, Africa, Asia (for Mr Men), Australia and New Zealand. An exciting, permanent opportunity has come up at our London office to lead our Design team as Creative Manager (m/f)

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.