US: Little Brown extends Hasbro agreement - Licensing.biz

US: Little Brown extends Hasbro agreement

Fresh licensing deal will see new Transformers and My Little Pony books hit shelves.
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Publisher Little Brown Books for Young Readers has struck a deal with Hasbro for book rights in the US and Canada.

it has picked up the print and electronic rights for My Little Pony, and has extended its existing licence for Transformers heading into 2013. 

The new range will include an Official Guide to the My Little Pony: Friendship is Magic animated TV series, which releases in spring 2013, and a Transformers Pop-Up Book by master paper engineer Matthew Reinhart, scheduled to launch in autumn 2013. 

Additional books based on the My Little Pony: Friendship is Magic animated series include 8 x 8s, readers, chapter books and other companion and novelty formats, as well as an original My Little Pony picture book by award-winning illustrator Mary Jane Begin, which will arrive in April 2013. 

For younger Transformers fans, Little Brown Books for Young Readers plans to release books based on the Transformers: Rescue Bots TV series, from May 2013.

"We’re thrilled to expand our relationship with Hasbro to include the launch of a publishing program based on the phenomenal pop culture brand, My Little Pony, as we continue to publish exciting new formats for Transformers," said Andrew Smith from Little, Brown Books for Young Readers. 

"We look forward to expanding on the great stories featured in both animated series, as well as to creating new reading experiences for the millions of lifelong devotees around the world and new readers, with collectible and innovative formats for fans of every age."

Hasbro's Michael Kelly added: "We are extremely pleased to see our relationship with Little Brown Books for Young Readers growing with the addition of these new projects.

"The enthusiasm and creative energy the whole team brings to each book promises exciting opportunities for fans to interact with our characters and brands."

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