US: Little Giraffe signs Global Icons for brand extension - Licensing.biz

US: Little Giraffe signs Global Icons for brand extension

Luxury baby products a hit with Hollywood stars including Brad Pitt and Angelina Jolie.
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Licensing agency Global Icons has reached an agreement with US luxury baby accessories brand Little Giraffe to create a raft of new products.

The deal will see the brand extension of select infant products including strollers, walkers, car seats, cribs and other infant furniture.

Little Giraffe's collection of plush, machine washable products have been a popular line in the US since 2000, boasting both luxury and practicability.

Among Little Giraffe's list of fans are some of Hollywood's biggest names including Brad Pitt and Angelina Jolie, Katie Holmes and Halle Berry.

Trish Moreno, president and CEO of Little Giraffe, remarked: "The partnership between Little Giraffe and Global Icons will enable us to share our signature blend of luxury, quality and convenience with new markets and categories, as well as deepen our relationship with our existing and ever-loyal customers."

CEO of global Icons, Jeff Lotman, said: "We are edited to have the opportunity to work with Little Giraffe and carry on its trusted tradition of providing parents quality infant essentials with the finest comfort and exclusive craftsmanship."

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