US: Macy's and FAO Schwarz join forces

FAO-operated toy stores to open in up to 275 Macy's stores from this autumn.
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US department store giant Macy's and toy specialist FAO Schwarz are teaming up - with FAO-operated toy stores to open in up to 275 Macy's outlets from this autumn.

Over the next two years, FAO Schwarz stores are planned to expand into a total of 685 Macy's stores.

Under the agreement, FAO Schwarz has named Macy's the exclusive US retail store host of its departments, while it will be the exclusive toy department in Macy's stores. FAO Schwarz will continue to independently own and operate its own stores.

From this autumn, full-size FAO Schwarz shops of between 1,000 and 3,500 square feet will open in approximately 75 Macy's locations across the US. A further 200 Macy's stores will host smaller FAO Schwarz departments of between 200 and 300 square feet. Plans are also afoot for FAO products to be sold on

"This is an outstanding partnership that will bring toys back to Macy's in an exciting and unique way," said Terry Lundgren, chairman, president and CEO of Macy's.

"Following agreements with great names such as Martha Stewart, Donald Trump, Tommy Hilfiger, e-Spot electronics and Lush Cosmetics, this is the latest example of an exclusive partnerships with a leading brand that differentiates the merchandise assortments at Macy's."

Edward Schmults, CEO at FAO Schwarz, added: "Macy's is the perfect partner to bring the FAO Schwarz experience back to local communities. Our two brands have a combined history of 296 years of bringing joy and retail magic to consumers. I am thrilled that, through Macy's, we will be able to offer the FAO Schwarz products to every American family."


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