New Jersey-based Marathon Projects has added the PDA Dominoes organisation to its portfolio, having been signed up as licensing agent for the official body.
Marathon will now focus on building a programme focusing on complementary gaming and entertainment products including slot machines, lottery tickets, arcade games, video games, handheld games, computer games, smartphones, online, domino game tables, sweets and books.
"The new licensing strategy will afford PDA Dominoes additional marketing opportunities to continue to officially grow the game, as well as the PDA Dominoes brand," said Craig Kalter, president of Marathon Projects. "For licensees, this is an opportunity to get in on the ground floor of what is promising to be the next hot spectator game phenomenon."
Jay King, CEO and commissioner of PDA Dominoes, added: "Through collaborative development with our licensed partners, we look forward to perpetuating the growth of dominoes throughout the world."