USA Racquetball - the national governing body for the sport and for the US Olympic Committee - has appointed Marathon Projects as its licensing agent, with the aim being to put the sport back into the spotlight.
Marathon will now develop and oversee the program, with a focus on a range of licensed entertainment and sports products including video games, athletic footwear, socks, protective prescription eyewear, athletic gloves, gear bags, racquets, apparel, nutritional bars, bottled water and energy drinks.
"Racquetball is the fastest growing racquet sport today, played in over 90 countries, with more than 14 million players globally, including five million in the USA," said Craig Kalter, president of Marathon Projects.
"We look forward to implementing this new licensing strategy that will strengthen and grow this fun competitive sport."
Jim Hiser, USA Racquetball executive director, added: "It is our hope that this new licensing program will put Racquetball in the spotlight of sports attention so that it will fulfill its destiny as the 'fast, furious, fitness' sport that it genuinely embodies."