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US: Marvel Entertainment partners with Huffy for new bike range - Licensing.biz

US: Marvel Entertainment partners with Huffy for new bike range

Bikes, tricycles and scooters based on The Amazing Spider-Man 2 and Captain America: The Winter Soldier on the way
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Marvel Entertainment has partnered with US bike manufacturer Huffy for a new range of bicycles, tricycles, scooters and accessories.

The new products aim to transform the bike into 'an essential piece of gear for kids to play out their Super Hero missions'.

The line will focus on Marvel’s main franchises, including products based on upcoming films Captain America: The Winter Soldier and The Amazing Spider-Man 2.

The range will arrive at retail in the spring and autumn of 2014.

The Spider-Man bike is the first in the category to feature the character’s web design as a WebTrap which holds villain and hero toys and another version of the bike includes a special plastic web-frame design.

The Huffy line of Marvel products will retail at stores across the US at price ranging from $49.99 to $99.99.

“At Marvel we are constantly working with our partners to see how we can capture the epic storytelling of Marvel in truly innovative ways,” said Paul Gitter, senior vice president, licensing, Marvel at Disney Consumer Products. 

“This new line will successfully turn bikes into more than just a transportation device, but an extension of Super Hero role play that we know kids enjoy with the Marvel Universe.”

Take a look at the Spider-Man and Captain America models below:

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