US: Marvel readies for trade show appearances

Company heading to Toy Fair and Magic with its key partners.
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Marvel Entertainment is continuing to put together worldwide licensing and merchandising campaigns to support its upcoming super hero theatrical slate, with the firm having a hefty presence at this week's US Toy Fair and the Magic apparel show in Las Vegas.

The Avengers is due to hit cinemas on May 4th, featuring Iron Man, Captain America, Thor, The Incredible Hulk, Black Widow and Hawkeye. Meanwhile, the next installment in the Spider-man franchise - The Amazing Spider-man - arrives on July 3rd.

On display at Magic will be apparel and accessories from Freeze, JH Design Group, Mad Engine, Elope Inc, Junk Food, Mighty Fine, JEM, Bioworld, Signorelli and HER Accessories.

Meanwhile, at Toy Fair, Marvel licensees led by master toy partner Hasbro, will showcase product based on both movies.


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