US: Marvel teams with Jarden

Firm expands presence in sporting goods category with new deal.
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Marvel Entertainment has inked a deal with niche consumer products firm Jarden Corporation for the sporting goods category.

The deal includes several of Jarden's brands such as Rawlings (playground balls, sports balls, sports sets/equipment); Shakespeare Fishing (children's fishing equipment); Coleman (outdoor camping gear); Stearns (children's and adult flotation devices); and the United States Playing Card Company (playing cards and puzzles).

Jarden has been awarded the rights to develop products featuring several key Marvel characters and sub brands including Super Hero Squad, Spider-Sense Spider-man, Wolverine Classic, Spider-man Classic, Marvel Heroes and Marvel Extreme.


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