US: Mighty Fine grows Marvel Comics tee line

Men's designs added as firm expands branded range.
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Mighty Fine has added the Marvel Comics brand to its Mustache Brigade men's t-shirt line.

Mustache Brigade, which launched in July 2008, is a unique street wear collection, using designs from street artists and aiming to provide an alternative for the 'sneaker head' consumer.

Mighty Fine has been working with Marvel Comics since March 2007 and has incorporated its characters into a number of its lines already.

In addition to the men's market, Marvel Comics will also be featured in the toddler sector, including Mini Fine and Fine (Tween). The men's tee will be for mid-tier and specialty retailers including Urban Outfitters and Hot Topic, while the infant, toddler and tween lines will appear in Bloomingdales.

Characters featured will include Spider-man, Hulk, Wolverine, Fantastic Four and X-Men.

"We're thrilled to expand our Marvel Comic product to the men's and infant/toddler market," said Sara Scargall, Mighty Fine's marketing director. "Our fresh creative approach to this licence has become a favourite amongst our wide range of retailers. We anticipate great product, media visibility and long time retail relationships to result from this partnership."


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