US: Mind Candy secures Moshi Monsters Happy Meal deal - Licensing.biz

US: Mind Candy secures Moshi Monsters Happy Meal deal

Moshi toys to be placed in kids meals in North American McDonalds restaurants.
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Mind Candy has put pen to paper on a deal which will see Moshi Monsters toys placed in Happy Meals in McDonalds’ North American restaurants over Christmas.

Lasting for four weeks between December 14th to January 10th, the promotion will offer kids one of eight Moshi characters, including a new special mystery Moshling. Favourites like Katsuma, Poppet and Iggy will be included.

Michael Acton Smith, CEO of Mind Candy, said: “Being part of this favorite, long-standing program is a huge testament to the strength of the brand and it gives us a wonderful opportunity to put Moshi Monsters directly into the hands of millions of McDonald’s customers this holiday season.”

ToyNews has the full story.

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