US: Monster Jam cornhole boards on the way from Victory Tailgate - Licensing.biz

US: Monster Jam cornhole boards on the way from Victory Tailgate

Victory Tailgate will produce custom-made Monster Jam themed cornhole boards and bags in four different sizes.
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Feld Entertainment has signed a multi-year licensing deal with Victory Tailgate for its Monster Jam monster truck brand. 

Victory Tailgate will produce custom-made Monster Jam themed cornhole boards and bags in four different sizes. For those not well versed in the art of cornhole, cornhole is a US lawn game in which players take turns throwing bags of corn at a raised platform with a hole in the far end.

Monster Jam entertains over four million fans across four continents with more than 350 annual performances. Monster Jam events are broadcast globally with television distribution in over 200 countries.

"Working with Feld Entertainment to introduce new family friendly Monster Jam branded tailgate products allows us to reach an entirely new customer demographic," said Scott Sims, CEO of Victory Tailgate.

"This is a great opportunity for the millions of fans who attend Monster Jam events to show their Monster Jam pride while enjoying time with their family and friends."

For more information on the Monster Jam licensing programme, contact Maya Kobray at mkobray@feldinc.com.

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