Ruby Gloom has come a long way since debuting as a t-shirt design in 2002, with Nelvana announcing a raft of new deals as the firm gears up for Licensing International next month.
Ruby Gloom is now also an animated series from Nelvana Studios, Radar Cartoons and Mighty Fine, following the adventures of Ruby and her friends in Gloomsville, including Doom Kitty and Skull Boy.
In Japan, Sony Music Entertainment will be releasing a CD single featuring pop star Nana Kitade as Ruby Gloom. It includes two songs plus a DVD featuring an animated music video and behind the scenes footage.
In Australia, an exclusive line of t-shirts will arrive in over 240 Jay Jays youth apparel stores across the territory in July developed by Designworks. Bedding from Spotlight Stores will arrive in September, while Impact Rock is producing posters.
An exclusive apparel line in Palacio de Hierro department stores in Mexico willl arrive in October. Other new licensees include Carlton Cards (social expressions), Rhinox (bags) and Scribe (stationery).
In Spain and Portugal, Sportandem will launch back to school merchandise and bags at the end of 2008, early 2009.
Meanwhile, in Italy, Dream Colours Srl will launch apparel and accessories, ceramic mugs and plush for autumn. Edibas Srl will also roll out posters, stickers and calendars.
Finally, Germany, Austria and Switzerland will see the arrival of apparel and accessories from The Cookie Company in September.
These join the existing licensees in the US, Canada, Japan, France, Latin America, the Middle East and other territories around the world. Available categories for licensees include apparel collections, fashion accessories, bags, stationery, mobile content, room decor, home furnishings, publishing, home video and interactive.