US Music rocks out with Hannah Montana

Branded electric guitar given accolade by the Australian Toy Association.
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US Music Corporation as seen its Disney by Washburn Hannah Montana Electric Guitar honoured by the Australian Toy Association.

The product - which was designed by Disney and manufactured by Washburn Guitars - picked up the 2008 Girls Licensed Product of the Year.

It features a select hardwood body designed in a comfortable shape and size that is perfect for young girls, according to the firm. It has easy to use controls, star shaped fretboard inlays, a single coil pickup in bridge position with lipstick pickup in the neck position.

"We are honoured by the award as we continue to inspire young audiences to actively participate in making music," said Larry English. president of US Music Consumer Division. "The Hannah Montana Electric Guitar not only makes children excited about music, its quality build and easy playability create a positive experience that allows budding musicians to enjoy learning about and creating music."

The Australian Toy Association supports industries specialising in entertainment products and learning tools for children. Just 15 awards are given out at the annual Toy, Hobby and Nursery Fair.


Hannah Montana

Since debuting in the UK in May 2006, Hannah Montana has become a major franchise for the Walt Disney Company ? and Dominic Worsley, director of franchise marketing for the UK and Ireland at DCP, is convinced things can get even better, with 2009 set to be the property?s biggest year yet.

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