Youth sports apparel specialist Outerwear is to launch a new line of NASCAR branded clothing.
The firm already has licences with the NFL, NBA and NHL. It has now signed licensing deals with top drivers such as Dale Earnhardt Jr, Jeff Gordon, Jimmie Johnson, Kasey Kahne and Tony Stewart for its t-shirts, jerseys and sweats.
The Outerstuff line will range from newborns to older boys and girls. Most of the product will be driver-specific, as well as NASCAR generic, said the company.
Meanwhile, fellow US firm Play Along Toys is also planning a line of NASCAR-licensed products for release in the autumn. The collection is due to be unveiled at the American International Toy Fair in New York.