US: New chapter for 9 Story

Entertainment firm signs pact with The Licensing Shop to extend brands into consumer products.
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Animation, production and distribution company 9 Story is aiming to extend the reach of its entertainment brands, naming Toronto-based agency The Licensing Shop as exclusive worldwide (excluding Germany) licensing and merchandising representative.

The first two properties handled by the firm will be Almost Naked Animals and Best Ed (pictured), two new animated series targeted at six to 11 year-olds.

Product categories targeted as part of the initial phase include social expression, novelty toys, publishing, apparel and video games.

"We are thrilled to be partnering with one of the industry's top licensing agencies and look forward to a long and profitable relationship as 9 Story, together with the talented and experienced team at The Licensing Shop, transforms its quality programming into enduring brands with worldwide appeal," said executive VP Natalie Osborne.

Nancy Fowler, chief strategist at The Licensing Shop, added: "We believe Almost Naked Animals and Best Ed have tremendous potential for merchandising particularly with the six to 11 year-old demographic.

"You know you have something compelling when your audience laughs instantly at the designs before you have even begun to explain the story. We're very excited about the potential for both."

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