US: New Sesame Street line coming from Giftventure

Fresh licensing agreement to send kids on learning adventures with popular characters.
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Sesame Workshop has teamed up with personalised treasure hunt company Giftventure to create a new line of products featuring its characters.

The new Sesame Street Giftventure will include three keepsake letters from a character such as Elmo or Big Bird, chosen by the customer. Each poster-sized letter contains a personalised game or puzzle designed for kids aged two to five.

When the child solves the final puzzle, its answer reveals the location of a hidden gift. Parents can personalise the puzzles during the online ordering process.

"We commend Giftventure for integrating learning activities into the gift-giving process," said Maura Regan, VP and general manager of global licensing for Sesame Workshop. "We are pleased to support companies that include educational opportunities for children in fun and creativie activities."

Steve Mock, founder of Giftventure, added: "The Sesame Street Giftventure brings learning and adventure to the gift-giving process, with educational games and puzzles featuring beloved characters from Sesame Street."

The puzzles are available from the Giftventure site or Sesame Workshop.

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