Trade body LIMA will be holding its latest webinar later this week, this time focusing on art licensing.
Case Studies in Art Licensing will take place on Wednesday April 22nd from noon to 2pm EDT.
It will examine how artists are using licensing to generate revenue and to build a consistent presence in a wide array of retail categories. The session will include the perspectives of a major licensing agent and a top licensees, bringing to light the challenges and opportunities unique to this category.
The seminar will be conducted by Marty Segelbaum, president, and John Haesler, partner, of MHS Licensing, a full service licensing and consulting ageny.
They will be joined by Susan January, VP of product management at Leanin' Tree, an alternative greeting card company.
The webinar is free for LIMA members and $99 for non-members. For further details, click here.