US: Nick inks Blue's Clues shoe deal

Multi-year licensing agreement will see several styles available at US family footwear specialist Payless.
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Shoes featuring several of the characters from Blue's Clues will be available in the US soon, following a deal between Nickelodeon and leading family footwear retailer Payless.

The new line will hit stores from November and wil feature styles for boys and girls.

The Payless children's footwear design team - based in New York - will design the selected styles. The firm will then source, market and sell the styles through more than 4,500 outlets and on its website.

Three to five styles are expected in Payless stores at the time of the November launch, with regular seasonal refreshes also expected.

"Moms and kids love Blue's Clues and this new working relationship is very important to our goal of delivering innovative styles and great prices," said Leigh Anne Brodsky, president of Nickelodeon & Viacom Consumer Products.

Matt Rubel, CEO and president of Payless ShoeSource, added: "Payless is on a mission to democratize fashion and design in footwear and that means delivering shoe lines featuring characters kids love such as Blue's Clues."


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