Pocoyo, the Spanish pre-school animation by Zinkia Entertainment will expand its American presence, securing shelf-space with major nationwide retailers.
Debbie Ries, senior VP and general manager for Pocoyo's home entertainment rights owner NCircle, said: “It’s clear to us that this brand’s performance in the US is going to surpass our expectations.”
“We are very excited by the positive responses we are receiving from retailers on the Pocoyo DVD releases."
Toys R Us will feature the Pocoyo Let’s Party DVD in its June new releases fixture, while Wal-mart will create a Meet Pocoyo section in stores.
Wholesaler Ingram Entertainment is providing heavy support to all of the Pocoyo DVD titles.
Maria Doolan, managing director of brand and business development at Zinkia Entertainment, said: “NCircle has been a phenomenal partner in building a strong brand presence for Pocoyo in the US home entertainment marketplace, and we are delighted to continue the expansion of the brand nationwide with these significant retail partnerships.”