US: Rubie's signs So So Happy

Costumes "will melt hearts this Halloween season".
Publish date:
Social count:

Rubie's has signed the So So Happy costume licence in the US.

The supplier of licensed Halloween costumes and accessories reached an agreement with brand owner Art Impressions. 

The So So Happy collection, slated for release this autumn, includes a range of costumes and role play outfits inspired by the brand’s colourful characters, including mix-and-match leggings, tutus and headpieces. 

"Our fans really love and identify with their favorite So So Happy characters,” said Cindy Bailey, CEO of Art Impressions. "Costumes are a natural extension, and one which will give our customers a whole new and fun way to interact with the brand. We are excited to be working with the team at Rubie’s."

"It is truly an honor to introduce the addition of So So Happy into our exclusive list of licensed properties," added Howard Beige, Rubie’s Executive Vice President. 

"The positive and inspirational philosophy behind So So Happy transcends generations by appealing to children and adults alike. 

"Each and every character is filled with personality, so we are thrilled to develop a costume collection that not only reflects their spirited individualism but embraces their colourful nature. Without question, So So Happy will melt hearts this Halloween season."

Want to receive up to the minute licensing industry news straight to your inbox? Click here to sign up for the free Daily Digest and Newsflash services. You can also follow on Twitter and Facebook.


Featured Jobs

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

SanrioJob Logo 620 x 349

Creative Manager

Best known for global icon Hello Kitty, Sanrio has a portfolio of more than 400 characters. We license a unique collection of branded gifts, stationery and fashion accessory items while collaborating with the most respected companies in the world. Our EMEA business coordinates the development licensing throughout Europe, Russia, Middle East, Africa, Asia (for Mr Men), Australia and New Zealand. An exciting, permanent opportunity has come up at our London office to lead our Design team as Creative Manager (m/f)

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.