US: Saban bolsters digital team with new hire - Licensing.biz

US: Saban bolsters digital team with new hire

Kendall Doty joins firm from Hub Network to grow digital products and services.
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Saban Brands has bolstered its digital team with the appointment of a former Hub Network executive.

Kendall Doty will be responsible for growing the firm's digital products and services across online, mobile, games, app, e-commerce and social media. She will work across Saban's portfolio of brands including Power Rangers, Paul Frank, Julius Jr, Popples, Macbeth and Emojiville.

Doty joins the firm from Hub Network, where she launched and managed all of the network's digital initiatives, including the recent rebuild of its responsive website and first iOS app. At The Hub she worked on brands including My Little Pony, Family Game Night and Strawberry Shortcake among others.

Prior to The Hub, Doty ran interactive and marketing for CBS where she managed mobile content and experiences for programmes such as Survivor and America's Next Top Model.

"Kendall is an industry leader and great addition to the Saban Brands team," said Elie Dekel, president of Saban Brands. "This is a very exciting time for our business, and with Kendall's vast knowledge and dynamic experience across so many digital platforms, we know she has what it takes to help us grow our ever expanding digital presence for all of our brands."

Doty added: "I'm excited to officially join the Saban Brands family and to be working with an incredibly passionate team."

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