US: Saban Brands brings Julius Jr to My Gym Children's Fitness Center

Special holiday campaign will include a custom music and movement programme.
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Saban Brands' Julius Jr is teaming up with My Gym Children's Fitness Center for a new holiday campaign featuring the pre-school character.

The campaign will highlight a custom music and movement programme as part of My Gym's pre-schooler fitness curriculum, featuring original music from the Julius Jr series in the classes.

The initiative will also feature a My Gym kids' giveaway including character tattoos, hand stamps and music and movement work sheets based on Julius Jr and his friends.

Additional Julius Jr elements featured at My Gym locations include posters, giveaway postcards, colouring pages, DIY character masks and 'Inventing Time' double-sided activity sheets.

"We are delighted to bring the imagination, fun and magic of Julius Jr to My Gym children across the country," said Mary Mueller, head of global alliances for My Gym. "The musical component of the campaign and significant educational values of Julius Jr reflect My Gym's mission of encouraging children to discover the fun - and importance - of pursuing a fit and healthy lifestyle."

Elie Dekel, president of Saban Brands, added: "My Gym has a significant presence nationwide and provides a wonderful environment for enhancing parent and child interaction with the Julius Jr brand. Knowing My Gym's overall mission, we couldn't think of a better partner to help extend the core values of Julius Jr to families across the country."

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