US: Scholastic links with Discovery Communications

Publisher signs deal for children's books based on Discovery properties.
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The deal covers North America and includes two children's book, Mythbusters Science Fair Book, based on the eponymous series and Dogs 101, taken from the Animal Planet series.

The MythBusters Science Fair Book is targeted at children aged ten to 14. The 128-page book will be available in spring 2011. Dogs 101 is a 64-page, full colour book for kids ages six to ten will be available this summer.

This relationship with Scholastic follows several other Discovery Communications publishing deals, including one with Meredith for the Dirty Jobs series and an agreement with Bendon Publishing for a line of children’s colour and activity books.

The deal was brokered on behalf of Discovery and Animal Planet by its licensing agent, the Joester Loria Group.

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