US: SeaWorld signs Franklin & Friends - Licensing.biz

US: SeaWorld signs Franklin & Friends

Visitors to theme parks will be able to meet and greet the pre-school turtle.
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SeaWorld and Nelvana have signed a deal that will bring Franklin & Friends characters to the US theme parks.

From January 2013 park visitors will be introduced to characters, TV specials, books and merchandise.

Franklin the Turtle will take up residence at the three SeaWorld parks for the year, where guests will be able to meet him, take photos and get autographs. 

There will be Franklin and Friends’ specialty merchandise, much of it exclusive to SeaWorld, available in the theme parks, while two on-screen specials will air. 

The SeaWorld Kids brand will also be reflected in select Franklin products, including co-branded books published by Corus Entertainment’s Kids Can Press.

Based on the best-selling children’s book series by Paulette Bourgeois and Brenda Clark, the new CGI-animated TV series Franklin and Friends airs on Nick Jr in the US and on Corus Entertainment’s pre-school channel Treehouse in Canada. 

It follows Franklin the Turtle as he experiences adventures and learns lessons along the way with his friends Snail, Rabbit, Beaver, Fox, Goose and Bear. 

"Families throughout North America and from around the world look forward to their visits to SeaWorld parks in the US, and we are very excited to integrate the Franklin and Friends pre-school brand into that experience,” said Colin Bohm, Managing Director, Nelvana.

Scott Helmstedter, Chief Creative Officer for SeaWorld Parks & Entertainment, added: “This partnership is a natural for us to create fun, family experiences that connect young kids to animals and the world we share.

"SeaWorld Kids is a brand dedicated to specifically connecting children with animals and nature, and Franklin is an enduring, much-loved animal character that brings adventure to kids. We look forward to working together to create unique opportunities for the Franklin and Friends’ characters to have outdoor adventures and also educate viewers along the way."

Visit the SeaWorld website here.

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