US: SMC Entertainment expands Angry Little Girls licensing activity

A plethora of new deals will see talking plush, basic plush and apparel for the popular girl's brand
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American licensing agency, SMC Entertainment is expanding the licensing programme for the popular comic strip and book series, Angry Little Girls.

The firm has struck new deals with Toynami for talking plush dolls and clip-ons, Multiverse Studios for basic plush, Shirt Lab and Changes for T-shirts and Whatever Company for metal safety backed buttons.

Lisa Streff, EVP consumer products at SMC, said: "We are thrilled to work with such exceptional partners for Angry Little Girls licensing programme.

"The enormous appeal of the property with females 13 to 30 years old is making the programme very popular with a wide range of licensing partners."

Next year sees the Angry Little girls property celebrate its 20th anniversary with a Birthday Bash in Diamond Bar in Los Angeles.

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