US: Speed Racer laps up more licensees

The Next Generation and Classic series sign up more partners ahead of launch.
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New licensing deals continue to be signed by Speed Racer Enterprises as it prepares for the launch of new animated TV series Speed Racer: The Next Generation on Nicktoons Network in May.

A number of key companies have joined forces with the firm across several categories for both The Next Generation and the classic Speed Racer animated TV series.

Bendon Publishing International will produce activity books, workbooks, flash cards, reward stickers, educational kits and story books for both brands, with product launching from Q2.

Meanwhile, Cadaco will release Crayon Paper colouring sets, gel sticker making sets, electronic and non electronic board games, plus outdoor toys, while Awesome Toys will design its patented Regener8rs vehicles, action figures, novelty toy pens, handheld games and sunglasses for both brands.

Attraction Media and Entertainment will develop simulation ride films for theme parks based on both brands, as well as explore the licensing opportunities for other types of attractions. Finally, Advanced Graphics will be creating life-size standees.

"With the resurgence of classic television properties and the numerous additions to our roster of licensees for both programs, Speed Racer has rapidly taken its place among the entertainment industry's leading evergreen brands," said James Rocknowski, president of Speed Racer Enterprises.


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