Spin Master is to team up with Rube Goldberg, Inc to produce a line of STEM toys, available exclusively under the Wonderology Science Brand at US retailer Target.
The licensing partnership and retail program were brokered by Rube Goldberg's exclusive licensing agency, Brand Central LLC.
"Toys that focus on science, technology, engineering, arts and math are increasingly in demand," said Ben Gadbois, global president and chief operating officer at Spin Master Ltd.
"Parents want to buy toys that promote learning, and kids want toys that are fun. The new line of Rube Goldberg sets are designed where innovation and entertainment meet education in a way that both parents and kids will love."
The initial launch of the Target-exclusive Rube Goldberg line will include eight modular activity sets, priced from $9.99 to $29.99, that can be collected and connected to each other in various ways.