US: Sports Licensing Show postponed

DMG World Media and SGMA now considering potential future dates.
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DMG World Media and SGMA, the trade association of leading industry sports and fitness brands, have announced the postponement of the next SGMA Team Sports Show and the SGMA Sports Licensing Show.

The shows had been tentatively scheduled for June 2009.

"While initial research indicated a summer event would be the most advantageous for sporting goods manufacturers and retailers, conversations after the June 2008 show indicated that a mid to late winter event may be more beneficial," said Lori Kisner, senior VP for exhibition and publishing firm DMG World Media.

"With this understanding, we are considering a new date pattern for the future as well as the option to collocate the SGMA Sports Licensing Show with one of our gift trade shows in order to capitalise on additional cross marketing opportunities."

Tom Cove, president and CEO of SGMA, added: "[We] continue to work with DMG World Media to look at different models or perhaps targeted industry for which a show makes sense. DMG World Media is well situated to deliver a high quality show. We'll look at every opportunity to serve the sporting goods industry."

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Sports Merchandise & Licensing Show

Taking place in The Great Hall at Chelsea F.C.’s home ground this November, the show will feature some of the largest ranges of licensed and promotional merchandise available within the industry.

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