US: Star Wars, Trolls and Disney's Moana to deliver record toy sales this Christmas

US toy sales rose seven per cent in 2015, fueled by the Star Wars franchise while The NPD Group reveals toy sales are already up the same percentage in the first six months of this year.
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Blockbuster movies including Rogue One, DreamWorks’ Trolls and Disney’s Moana are predicted to boost US toy sales to new heights this Christmas.

The US toy industry has already seen its best year in over a decade thanks to the popularity of the Star wars franchise following the release of Star Wars: The Force Awakens last December.

Now, with Rogue One: A Star Wars Story already causing a stir among fans following the big toy line unveiling early on September 2nd, the industry is expecting sales to be just as strong.

US toy sales rose seven per cent in 2015, fueled by the sci-fi franchise. According to industry analysts, The NPD Group, toy sales are already up the same percentage in the first six months of this year.

The New York Post reports that alongside Star Wars, the toy industry is anticipating a boost from other breakout tiles such as DreamWorks Animation’s Trolls and Disney’s Moana.

The Star Wars and Disney Princess franchises have already featured in US retailer Walmart’s top 25 toy picks for Christmas 2016, alongside other leading children’s entertainment properties including Teenage Mutant Ninja Turtles, Doc McStuffins and Barbie.


Disney's Mike Stagg on this year's toy plans for Star Wars and Marvel

For fans the world over, 2015’s release of Star Wars: The Force Awakens made for a monumental moment. Now, with new Marvel releases, a Frozen sequel and more Star Wars to come, Disney promises that the next few years will be no different. Robert Hutchins talks to Mike Stagg, The Walt Disney Company’s vice president and general manager, retail UK and Ireland, about the its plans to top the toy charts this year.

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