PxPixel
US: Superman celebrates 75th anniversary - Licensing.biz

US: Superman celebrates 75th anniversary

Warner Bros. gives superhero icon a new logo, animated short and more.
Author:
Publish date:
1_superman-75.jpg

Superman's 75th anniversary is being commemorated by a host of activity from Warner Bros. Entertainment and DC Entertainment.

The companies are kicking off a year of celebration including a new Superman 75th anniversary logo as well as an animated short tribute, chronicling the history of the iconic superhero.

The new animated short is being produced by Zack Snyder. A sneak peek is planned for Comic-Con International: San Diego in July and the finished version will debut late summer.

Furthermore, the new commemorative logo (pictured) will be rolled out by all the divisions on Superman-related promotions, products and initiatives. DC Entertainment will be the first to feature the new logo on the upcoming Superman Unchainedcomic book by artist Jim Lee and writer Scott Snyder, which goes on sale in the US on Wednesday, June 12th.

Kevin Tsujihara, Chief Executive Officer at Warner Bros. Entertainment, stated: “Warner Bros. is privileged to be home to the global Superman brand, which has had an unparalleled impact on popular culture for 75 years. We are proud to commemorate this milestone with exciting entertainment across the entire Studio and across the globe, ensuring this enduring icon reaches new generations of audiences.”

Diane Nelson, President of DC Entertainment, added: “Superman is undeniably the greatest superhero in the world and likely the most influential comic book character of all time.

“In addition to being an enduring presence in pop culture for the last 75 years, he continues to be a commanding global icon. DC Entertainment and all of Warner Bros. look forward to celebrating this important, year-long anniversary for Superman.”

Superman first appeared in the comic book Action Comics #1 in June 1938.

Man of Steel hits cinemas in the US on June 14th, while branded consumer products are available now, including toys, party good, costumes and more.

Other Superman products include Injustice: Gods Among Us, a new fighting game franchise, Superman: Unbound, an all-new DC Universe Animated Original Movie, which are both out now.

Superman Unchained is a new comic book series that debuts on June 12th from DC Entertainment, while Infinite Crisis is an all-new multiplayer online battle arena game. DC Nation Superman Shorts is a series of fresh Superman-themed animated shorts produced by Warner Bros. Animation and airing on Cartoon Network’s DC Nation block throughout the year.

Finally, DC's We Can Be Heroes giving campaign launches its second crowdfunding initiative in June focused on Superman and featuring one-of-a-kind experiences and limited edition merchandise.

For more information on the Superman activity, visit www.Superman75.com.

Want to receive up to the minute licensing industry news straight to your inbox? Click here to sign up for the free Licensing.biz Daily Digest and Newsflash services. You can also follow Licensing.biz on Twitter and Facebook.

Related