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US: The Avengers duct tape deal - Licensing.biz

US: The Avengers duct tape deal

"Adds a heroic twist to repairs, crafting and more."
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Is this one of the most ridiculously brilliant licensing deals around?

Marvel has teamed up with Duck Brands to produce The Avengers branded duct tape - or Duck Tape - in the US.

In what Duck describes as "the ultimate powerhouse pairing" and a product that "helps to add a heroic twist to repairs, crafting and more", the tape features images of super heroes Captain America, Thor, Hulk and Iron Man.

"The Avengers' combination of powerful qualities goes hand-in-hand with the strength, versatility and durability that's helped Duck Tape stand the test of time," said Traci Finkelmeier, director of licensed products at ShurTech Brands, LLC, the company that markets Duck Tape. 

"Our fans constantly amaze us with inventive new ways to use the sticky stuff, so we're thrilled to give them this fun and action-packed new print."

This new addition joins the Duck Tape family of more than 200 colours, designs and licences.

Visit www.duckbrand.com for more information.

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