US: The Hub to premiere Transformers Prime

New CGI show to get weekly slot from February following success of channel's mini-series event.
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US TV channel The Hub will premiere its original half-hour, full CGI animated series Transformers Prime in its regular weekly time period from Friday, February 11th.

The news of the debut follows the network’s recent record-setting performance of its mini-series event, a five-part presentation of original episodes of Transformers Prime running from November 29th to December 3rd 2010.

The programming event earned the network its best-ever audience deliveries among Persons 2+ and in Households. Also, for the five-day time period average, Transformers Prime was the top co-viewed program among all kids cable networks with 43 per cent of Kids 2-11 watching with Adults 18-49.

Prior to the series’ February 11 premiere, The Hub will run the Transformers Prime five-part mini-series again, beginning on Friday, January 14th with back-to-back presentations of the first two half-hour episodes of the mini-series. On successive Fridays in the same time period, The Hub will present two additional episodes of the mini-series, leading to up to the premiere.

The all-new mini-series will feature key characters of the franchise, including Autobots Optimus Prime and Bumblebee, and the Decepticon Megatron, as well as introducing new human characters to the action series.


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