The Jim Henson Company has signed the first two licensees for the Frog and Toad property in the US.
Toy maker Yottoy and textile company Clothworks have become the first signings for The Jim Henson Company since the firm became the US and Canadian licensing representative for the 1970s book series.
Yottoy will create hand designed Frog and Toad toys under its Classic Collection while Clothworks has designed a range of Frog and Toad Together quilts and fabrics.
“HarperCollins Children’s Books have entrusted us with introducing the cherished Frog and Toad characters to licensees in the U.S. and Canada for the first time, so we are looking for opportunities with distinct and unique licensees,” said Melissa Segal, executive vice president of Global Consumer Products at The Jim Henson Company.
“The rollout of our licensing program begins with products based on the wonderful body of art from the original classic books, and the unique hand-designed toys from Yottoy, as well as the exceptional fabrics designed by Clothworks open the door to other products in primary categories such as apparel, accessories, gifts, home furnishings and room décor, targeting both kids and adults through department and specialty stores.”
Alongside these deals, The Jim Henson Company is also creating an animated Frog and Toad film, written by Hey Arnold!'s Craig Bartlett with Hoodwinked's Cory Edwards on directing duties.
The four Frog and Toad books were written and illustrated by Arnold Lobel in the 1970s and have sold more than 13 million copies to date.