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US: The Walking Dead expands in women's apparel - Licensing.biz

US: The Walking Dead expands in women's apparel

Fashion tops, leggings, hoodies and dresses featuring images, characters and phrases launch this summer.
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Female genre merchandise firm, Her Universe has struck a deal with AMC to create a collection of women's apparel based on the network's series, The Walking Dead.

The partnership will see the release of branded fashion tops, leggings, hoodies and dresses, featuring images, characters and phrases from the popular show.

The collection will be available online at HerUniverse.com, San Diego Comic-Con and select retail outlets from this summer.

Her Universe founder, Ashley Eckstein, said: "There is certainly an expanding fan base of women who faithfully watch The Walking Dead and this collection of unique apparel and merchandise i targeted just for them.

"I am a huge fan of The Walking Dead and I was thrilled with the opportunity to design Zombie fashion for fan girls. The story lines on this show are very emotional, compelling and addictive. As a fan, I am excited to have more apparel options made for women."

Based on the comic book series written by Robert Kirkman and published by Image Comics, AMC’s The Walking Dead is one of the most watched drama series on television for adults aged 18 to 49.

Watch the latest collection's promotional video below.

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