Tottenham Hotspur has signed a multi-year licensing deal with Fanatics, the largest retailer of licensed sport merchandise.
The deal enables Fanatics to sell a bespoke range of apparel and headwear through its online stores in USA and Canada, alongside an existing Tottenham Hotspur/Under Armour range.
Tottenham Hotspur is the first football club in Europe to sign a licensing deal with Fanatics.
“We are proud to become the first European football club to be working with Fanatics. Our North American fan-base is hugely important to us and this relationship will give our fans in the region greater access to our product,” said Gary Jacobson, Brand Licensing Manager at Tottenham Hotspur.
“For a company like Fanatics to come on board is a testament to the growth of our licensing portfolio in North America during recent years as we strive to continue to take Club product into new and exciting areas of retail.”
Brian Swallow, SVP, Strategy and Business Development at Fanatics, added: “We are very excited to partner with Tottenham Hotspur and help fans in North America connect with their brand.
“With our leading technology platform and production and distribution facilities located strategically throughout the region, Tottenham Hotspur fans will now have easy access to an unparalleled assortment of the latest apparel.”
The deal with Fanatics was brokered by Tottenham Hotspur’s official licensing agent for North America, Fermata Partners.
Tottenham Hotspur product will shortly be available across the Fanatics online platform ahead of the start of the 2015/16 Premier League season.