US TOY FAIR 08: Seinfeld is back

Mattel and Warner Bros Consumer Products team up for new Seinfeld version of Scene It DVD game.
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Mattel has joined forces with Screenlife and Warner Bros Consumer Products to create a new Scene It DVD game based on the popular US comedy show Seinfeld.

The game will include hundreds of clips featuring memorable scenes and a number of images, stars and trivia challenges from all nine seasons of the hit sitcom.

Card based questions will come in three categories, named after the style of different Seinfeld episodes; including The Details focused on the who, what, when, where and why of Seinfeld, The Dialogue asking questions about who said what, and The Yada Yada Yada featuring pop culture-related questions about episodes and cast members.

"Warner Bros Consumer Products has a long-standing history of partnering with Mattel for some of most popular properties, and the Scene It Seinfeld game is no exception," said Karen McTier, executive VP of domestic licensing and worldwide marketing for WBCP.

"We're excited that, for the first time, fans will have the opportunity to re-live their favourite moments from the show through the Scene It gaming experience."

Scene It? Seinfeld is due to hit US retail in September.


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