Nickelodeon has hit a major milestone in its history during its second quarter of 2008 - reaching 14 straight years (53 consecutive quarters) as basic cable's top total day network for kids and total viewers, the longest run of its kind.
Nickelodeon now owns cable's top five K2-11 series; the top five K6-11 series; four of the top five tween series; commercial TV's top four pre-school series; and placed three specials at number one with total viewers for their respective weeks among all basic cable entertainment show (iCarly Saves TV, Zoey 101's Chasing Zoe and Spongebob Squarepants Pest of the West).
For the quarter (March 31st to June 29th), Nickelodeon took a dominant 46 per cent of all K2-11 share of the viewing among the three major kids' networks in total day.
In addition, across the entire Nickelodeon Kids and Family Group portfolio, the group's television properties - Nickelodeon, Noggin, The N, Nicktoons Network and Nick at Nite) reached an average of 24.2 million K2-11 each week in the second quarter, more than any other kids brand.
Highlights of Q2 include Nickelodeon being the only kids' network in the period to grow its audience with tweens and total viewers over last year, as well as growing its leading role against other kids' networks with K2-11, K6-11 and K2-5.