US: Ty's adds new licensed apparel

Retailer to offer customisable apparel for a selection of new brands including Bob the Builder and Thomas.
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TTB Marketplace, the parent company of e-toy store Ty's Toy Box, has revealed several newly signed licences to offer customisable apparel and accessories for a variety of top brands including Hit Entertainment's Bob the Builder, Thomas & Friends, Barney and Rainbow Magic.

Consumers will be able to create their own t-shirts, sweatshirts and other types of apparel featuring the licensed characters from here.

"There are very few things more personal than clothes, and consumers of all ages love to choose their own style of shirt, feature the character design they love and personalise it as well," said Ty Simpson, CEO of TTB Marketplace.

"Utilising our network of licensing relationships and the uniquely efficient merchandising process of tystoybox.com, we can do things that are virtually impossible for traditional brick and mortar retailers.

"We can outfit the whole family with their own beloved characters, and our customers love being able to select from a virtually unlimited number of choices of characters for their own needs and for special gifts that can't be had any other way."

Later this summer, the firm will be adding apparel for Chop Socky Chooks, the new TV series on Cartoon Network based on kung fu fighting chickens; Sushi Pack, small but mighty heroes seen on CBS Saturday mornings from American Greetings Properties; Raggs the music quintet from the PBS series; and I Got A Rocket, Pet Alien and Mix Master, all offered through Taffy Entertainment and seen on Kabillion.

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