US: United Media makes History

US cable network appoints firm as exclusive merchandise licensing agent for its brand and programming.
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Cable network History is aiming to extend its brand off-air, appointing United Media as the exclusive merchandise licensing agent for the brand and its programming.

The licensing strategy will initially target opportunities for the History brand, encompassing categories including gaming, men's apparel, accessories, gifts and collectibles.

It will also focus on the network's American Originals franchise of programmes such as Ice Road Truckers and Ax Men, as well as others which are currently in development.

"History creates compelling programming," said Joshua Kislevitz, senior VP of domestic licensing at United Media. "Our job working with the network is to extend the on-air viewing experience off air and to build upon the brand through appropriate and unique promotions and merchandise."

Nancy Dubuc, executive VP and general manager of History, added: "Our mission is to dimensionalise history making it more active, entertaining, immersive and personal so extending the brand into additional consumer categories is another way in which we can do this."

Elsewhere, United Media has also partnered with Original Productions to represent the licensing rights for Deadliest Catch.

The firm will begin to build the licensing programme immediately in North America and Canada, targeting men aged 25 to 49 and gift givers. Initial categories will include gaming, packaged goods, promotions, housewares, food, publishing, sporting goods, apparel and accessories.

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