US: Vera Wang launches branded handbags

Designer's Lavender Label signs three-year deal with Accessory Network Group.
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Vera Wang's Lavender Label division has inked its first licensing deal for handbags and small leather goods, with other category launches also likely to roll out in the near future.

The division has signed a three-year deal with Accessory Network Group to produce the first products, which should be available from next spring.

The handbags will retail for between $300 and $1,000 at luxury and department stores in the US, including the likes of Saks Fifth Avenue in New York. They will also be available at Wang's first Lavender Label store, which opens in LA this autumn.

"Licensing opportunities in accessories are clearly something we consider," said Susan Sokol, president of Vera Wang apparel. "The bags will be a wonderful extension of apparel and an important component to building the growth of our business."

It's likely that a shoe line will arrive within the next 18 months.

"The Lavender Label is a great brand with great potential," added Abe Chehebar, chairman and CEO of ANG. "It fits well into our growing Prestige Brands division and coupled with the brands we have in place, I think it positions us as a resource to be more important to the department store channel."

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