US: Warner Bros strikes food and apparel deals

Partnerships with Safeway and Crown Crafts revealed, bolstering Looney Tunes programme.
Author:
Publish date:
Social count:
0

Warner Bros Consumer Products has sealed a further two licensing deals for its Looney Tunes brand.

First up, the firm has tied with Safeway - one of the largest food and drug retailers in North America - to create a 'better-for-you' line of food products for children.

Animated Looney Tunes characters will be featured on the new Eating Right Kids line of food and beverages (pictured).

An extension of the Eating Right adult line, the new Kids brand will launch later this year, with select products arriving on shelves as early as this summer. The line will initially be carried at over 1,700 Safeway locations through the US and Canada.

In early 2009, Eating Right Kids will also be available nationally via Better Living Brands Alliance - a group of companies formed to meet consumer demand and fuel consistent growth in consumption of organic and health and wellness food and drink.

The product line will feature more than 100 items across 30 categories including breakfast foods, dairy, snacks and beverages. Characters such as Bugs Bunny, Tweety, Taz, Sylvester, Wile E Coyote and Daffy Duck will be featured.

"Using our iconic characters as ambassadors of health and fitness, the Eating Right Kids program helps simplify good nutrition for parents and their children," said Barry Meyer, chairman and CEO at Warner Bros.

Meanwhile, the Looney Tunes characters will also be used in a new line of apparel from Crown Crafts Infant Products. The firm has inked a deal with WBCP for its Baby Looney Tunes brand.

Crown Crafts will offer a line of infant and toddler bedding, blankets, room decor, bibs and bath products. Products will begin to appear from this month.

"We are pleased to partner once again with Warner Bros and be a Baby Looney Tunes licensee," said Nanci Freeman, president and CEO of Crown Crafts. "Today's moms and caregivers strongly identify with the Baby Looney Tunes characters such as Baby Bugs, Baby Taz and Baby Tweety and their unique personalities."

Related

Featured Jobs

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

SanrioJob Logo 620 x 349

Creative Manager

Best known for global icon Hello Kitty, Sanrio has a portfolio of more than 400 characters. We license a unique collection of branded gifts, stationery and fashion accessory items while collaborating with the most respected companies in the world. Our EMEA business coordinates the development licensing throughout Europe, Russia, Middle East, Africa, Asia (for Mr Men), Australia and New Zealand. An exciting, permanent opportunity has come up at our London office to lead our Design team as Creative Manager (m/f)

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.