US: Wild deal for Mama Mirabelle

Wild Republic signed up as toy partner for National Geographic show.
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New plush, puzzles and figurines for kids' show Mama Mirabelle's Home Movies are on the way, following a deal between Wild Republic and National Geographic.

The show is about a 'soulful' elephant host named Mama Mirabelle and the young animal characters she cares for on the African savannah. Starring Vanessa Williams as the voice of Mama, the series combines an animated world with wildlife movies from National Geographic and BBC archives.

The main products from Wild Republic are plush version of the co-stars of the series: Max the elephant, Karla the zebra, Bo the cheetah and Mama Mirabelle.

"To work on a series that is as successful and inventive as Mama Mirabelle's Home Movies is a great honour," said Kim Hammeren, director of marketing, special projects at Wild Republic.

"Working with National Geographic on other breakthrough products in the past, we feel we have found a strong partnership, producing high quality, fun and creative products for kids of all ages."

John Dumbacher, senior VP of licensing at National Geographic, added: "Signing a deal with Wild Republic is an exciting first step in what will hopefully be a strong licensing program for Mama Mirabelle's Home Movies."

The show is a co-production between National Geographic Kids Entertainment, BBC/Cbeebies and King Rollo Films. It is aired on PBS Kids in the US.


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