US: Wildflower Group signs new partners for Girl Scouts of the USA - Licensing.biz

US: Wildflower Group signs new partners for Girl Scouts of the USA

Girl Scout cookie-inspired teas, candles and a Build-A-Bear are on the way.
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The Wildflower Group has signed three new partners to the Girl Scouts of the USA licensing programme.

The Bigelow Tea Company will introduce a pair of teas inspired by popular Girl Scout Cookies flavours, while Yankee Candle has launched a candle collection featuring scents from four popular Girl Scout Cookies.

Elsewhere, Build-A-Bear Workshop has rolled out its newest cuddly soft plush, Girl Scout Cookies Bear.

The new teas from Bigelow Tea will arrive at grocery stores across the US and at Amazon.com this month, while the licensed candles can be found at 500 Yankee Candle retail stores, YankeeCandle.com, Bed Bath and Beyond locations as well as gift and specialty outlets nationwide.

The Girl Scout Cookies Bear from Build-A-Bear Workshop is now available in its US stores.

“We are thrilled to welcome the Bigelow Tea Company and Yankee Candle to the growing roster of Girl Scouts of the USA licensees and excited about Build-A-Bear’s newest offering, which is well-poised to win over kids and families all across the country,” said Michael Carlisle, principal, The Wildflower Group.

“All of these companies are standouts in their respective categories and dedicated to quality.”

Cindi Bigelow, CEO, Bigelow Tea Company, added: “We are very excited to be working with Girl Scouts of the USA to create delectable new Girl Scout Cookie flavoured teas for tea drinkers everywhere.

"We are so pleased to offer these two new calorie-free indulgences for consumers of all ages as part of the Girl Scouts family of products.”

Geoff Medeiros, VP of brand and product development, The Yankee Candle Company, said: “Yankee Candle is pleased to work with Girl Scouts of the USA on a premier assortment of candles that let consumers experience their favourite Girl Scout Cookie scents in fresh new ways."

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