US: YSL opens doors to first pop-up shop - Licensing.biz

US: YSL opens doors to first pop-up shop

Located in front of the theatre at Ace Hotel in LA, The Lip Showroom boasts around 45 different make-up products.
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Fashion house Yves Saint Laurent (YSL) has opened its first US location of The Lip Showroom for a limited time.

Located in front of the theatre at Ace Hotel in LA, the showroom boasts around 45 different make-up products for fans to checkout.

These include the Rouge Pur Couture Lipstick, Rouge Pur Couture Glossy Stain, Rouge Vulopté Shine and Vinyl Cream Lip Stain.

In addition, the firm’s limited edition Touche Éclat concealer will be showcased, alongside two perfumes including Black Opium and Mon Paris.

A second pop-up shot is also expected to open in New York during September, Verane de Marffy, VP of marketing for Yves Saint Laurent Beauty at L'Oreal revealed to The Hollywood Reporter.

The pop-up store first opened on Tuesday and will be closing today.

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