V&A launches its first licensed shoe collection - Licensing.biz

V&A launches its first licensed shoe collection

The first range, created in collaboration with Clarks, is inspired by the 1950s Teddy Boy look and 1980s club culture.
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The Victoria and Albert Museum has teamed with footwear brand Clarks to launch its first licensed shoe collection.

The first of three collections launches this month with a range of shoes for men women and children inspired by the 1950s Teddy Boy look and 1980s club culture.

"We are looking forward to the opportunities that our first footwear license will bring," said Lauren Sizeland, director of business development and licensing at the V&A.

"It is truly fulfilling to work with a brand that also has a great British heritage and exciting that the range will reach an international market."

Roy Gardner, group director of category marketing from C&J Clark International added: "We have admired the textile and fashion collection at the V&A for some time now and have been looking for the perfect opportunity to join forces and work together. 

"Since 2015 marks the 190th anniversary of the Clarks brand, we feel that time is now."

Clarks is also headline sponsor of the V&A’s summer 2015 fashion exhibition, Shoes: Pleasure and Pain, which opens on June 13th and runs until January 31st 2016.

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?With the collections we have, the opportunities for licensing are infinite,? explains Lauren Sizeland, head of licensing for V&A.

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